Invivo Groupe
I worked on the complete redesign of InVivo Groupe’s corporate website, a large-scale project focused on elevating the brand’s digital presence and improving user experience. The project was successfully live within four months, balancing creative vision with strategic execution across three areas :
UI/UX Design with a Focus on Sustainability
The new website was designed with an emphasis on clarity, structure, accessibility and environmental responsibility. In parallel with improving the user experience, we aimed to minimize the website’s environmental footprint. This meant optimizing page weight, reducing the number of third-party requests, compressing media, and using lightweight, efficient components without compromising the user experience. The result was a faster, more streamlined site that met both usability and sustainability goals.
Final UI designs prioritized readability, responsive behavior, and a clean, modern aesthetic that reflected InVivo’s position as a leading French agri-food group while aligning with their values around innovation and responsibility.
Art Direction & Interaction Design
A new visual language for the website was created in close alignment with InVivo’s brand identity. We designed while making sure to make the best of their new color palette, typography and layout principles. The goal was to modernize the brand’s digital presence while maintaining its corporate credibility.
To enhance engagement and give the site a dynamic, modern feel, we designed thoughtful interactions and micro-animations throughout the site such as subtle hover effects, smooth page transitions or content reveals.
Client Satisfaction
The project was met with highly positive feedback from the InVivo team, who appreciated both the creative direction and the efficient, collaborative process. They highlighted the site’s visual transformation, improved usability, and reduced environmental impact as key successes. Making this redesign a strong reference for future corporate initiatives.
